Klaviyo vs Hotjar

Side-by-side comparison of Klaviyo and Hotjar to help you choose the right tool.

Feature	Klaviyo	Hotjar
Pricing	Free / From $20/mo	Free / From $39/mo
Rating	⭐ 4.6/5	⭐ 4.4/5
Categories	analytics-optimization, email-marketing	analytics-optimization
Customer analytics	✅	❌
Predictive analytics	✅	❌
Email automation	✅	❌
SMS marketing	✅	❌
Revenue attribution	✅	❌
Heatmaps	❌	✅
Session recordings	❌	✅
Feedback polls	❌	✅
Surveys	❌	✅
Conversion funnels	❌	✅

E-commerce customer analytics and marketing

Try Klaviyo →

Heatmaps and behavior analytics

Try Hotjar →